Programs
When we first started working with Bosch in 2012, we saw an immediate opportunity to increase their brand awareness by expanding their online presence and traffic. So we got to work right away, strategizing a plan to build an optimized customer experience.
As a trusted partner, we continually recommend optimizations and adjustments to the Bosch website in order to improve engagement. Part of this effort includes performing monthly SEO reports to show keyword rankings, best performing keywords, keywords that may not be performing well, and other metrics that will make Bosch stand out from the crowd.
Because we understand the value of analytics, we have a monthly analytics retainer with Bosch to review their site’s overall well-being. We assess Bosch’s total site visits, organic site visits, and engagement to determine if and how our analytics goals are being realized.
Bosch had a series of new product launches and needed support from RDI to create a virtual showroom experience so customers could learn about their state-of-the-art products from anywhere in the world. The Brand team sought out to create a Virtual Experience Microsite (VEX platform) in which users could interact with their products in real-time. With the help of TC studios, we were able to create a best-in-class virtual experience that we are continuing to advance.
read the case studyOur diversified and highly targeted media approach leveraged direct response and engagement tactics, aimed to reach both the consumer and trade audiences. Our programs resulted in increased awareness and engagement with Bosch’s products, and ultimately helped generate sales.
We created tests on a variety of platforms to not only enhance the customer journey onsite, but also increase engagement and conversions. For example, our lightbox tests, based on quantitative and qualitative analysis from the site, resulted in an over 50K increase in dealer searches, year over year.
read the case studyRDI had to rethink the user’s experience as Bosch launched their Connected appliances on their website. We knew that users were interested in purchasing Home Connected appliances, but there was a wide-spread lack of knowledge about these products. Through a UX analysis, we made recommendations about how Bosch could drive users to Home Connect and educate their clients about their cutting-edge technology.
Making the sale is half the battle. After this, Bosch needed to ensure customer loyalty. We identified this potential for growth through a post-purchase desktop UX analysis. Through our tests we identified ways that Bosch could improve their server navigation, add more details, and increase on-site dealer searches to ultimately retain their existing customer base.
With one best-in-class product line after the other, Bosch has remained dominant in the market, and we’ve been there every step of the way to promote that message to their audience. From SEO to CRO, we’ve not only successfully optimized the online experience, but helped lead customers down the funnel to convert, keeping Bosch at the top of their category.