Strategic Services

Web Analytics

Web analytics provides the roadmap to your online success.

Red Door Interactive offers a competitive consulting package that meets the clients’ needs and business goals. Web Analytics is a growing necessity to any online business and as the demand continues to thrive, you will find limited resources that have the ability to make informed decisions from data provided by analytics software. Here at Red Door, we offer an internet presence management that includes insight to the performance of any online business. Below we have outlined a number of services that we currently provide to our clients and offer to those who are looking for a business partner to provide insight to the data being collected from their online business.

Vendor Selection

With recent acquisitions taking place, many clients are confused about what decision to make when purchasing an analytics software solution. With Red Door’s expertise and knowledge, we’ll find an analytics software solution that meets the criteria to make informed decisions so that our client’s are able to exceed their online business goals.

Analytics Software Implementation and/or Audit

Red Door Interactive will define and implement a strategic Web analytics plan for measuring Web site performance. For clients who currently have analytics deployed, Red Door will offer an audit that will review current implementation procedures and evaluate if best practices are being used. The implementation and/or audit will include proper configuration of analytics code on each web page, including customized variables for successful collection of analytic metrics. Testing will be completed to verify that data collection fulfills all site measurement, analysis, and reporting requirements.

KPI Reporting

A Key Performance Indicator, also known as a KPI, is a fundamental metric used to identify the strategic execution of online performance. When aligned with a client’s business goals, these metrics play a vital role in making decisions about online strategy. Red Door Interactive provides a unique offering that aligns your business goals with the data from your analytics to develop a KPI report that is reviewed on a regular basis. With proper guidance, clients will understand each KPI and how it directly affects online business so they can make precise decisions that will improve online performance.

Campaign Analysis

Are you tracking your online marketing efforts? What about offline? Red Door Interactive provides a campaign analysis for all your campaign needs. Some examples of current campaigns include, but are not limited to the following: Email Marketing, Banner Advertisements, Pay per Click, Affiliate Marketing, Search Engine Marketing, Direct Marketing, etc. The analysis includes landing page performance, cost per conversion, return on investment, and any other analysis that will help clients better understand where to focus their marketing efforts.

Analytics

Web analytics is the study of visitors to a specific website. Analysis that goes beyond KPI reports and defines the often unknown questions of ‘Why did that happen,’ and ‘What changes do we need to make to improve our conversion.’ Often times, customers of analytics software solutions are misguided by the definition of analytics and only use KPI reports without the full comprehension of what the data has to offer. Examples include, but are not limited to the following: click-path analysis, internal site search analysis, behavioral analysis, and so forth. Analytics dives deeper into the data to better understand the visitor and answer the questions that tend to remain unanswered.

Optimization

Optimization is used to increase measurable actions that are desired by a visitor to a website. These actions are better known as conversions.

Analytics software solutions, combined with optimization tools, allow clients to create A/B and multivariate testing to learn how making changes to a specific page or funnel process may optimize the customer experience and/or increase conversions.