Strategic Services

Zodiac’s Nature2 line of mineral sanitizing products dramatically reduce the need for heavy doses of chlorine and provide an eco-friendly choice for pool and spa maintenance. However, this key environmental and health benefit was missing from the Nature2 web site. Red Door quickly mobilized to include eco-friendly messaging on all product pages and developed an additional eco-friendly resource page that cites reputable sources detailing the benefit of low-chlorine products, including Nature2. In addition, Red Door identified a consumer-friendly product from the line, the self-install Nature2 Express, and built a blogger outreach campaign targeting eco-conscious sites, successfully promoting the affordable, DIY aspect of the Nature2 Express while raising awareness about the product category.
http://www.nature2.com/ecofriendly
http://greenhome.huddler.com/wiki/eco-friendly-pools-and-spas