Strategic Services

Social Media

It's not just about MySpace and YouTube. And, please step away from the RSS beginner's guide.

Social media is about cultivating online venues for your company's stakeholders who can then distribute knowledge about your products and services amongst each other. Having a progressive policy toward information dissemination is the first step. Your prospects, resellers, end users, potential employees, investors all benefit from feedback. Shouldn't you?

Strategic Samples

Cricket Communications

Pets running free everywhere.

Cricket Communications developed a broadcast campaign featuring pets escaping, inviting customers to “free yourself from hassles and contracts.” The online component of this campaign, which included MySpace pages, YouTube videos and other promotions, culminated with a viral video contest at FreedomTales.com.

Zodiac Pool Care

How Green is Your Backyard?

Zodiac’s Nature2 line of mineral sanitizing products dramatically reduce the need for heavy doses of chlorine and provide an eco-friendly choice for pool and spa maintenance. However, this key environmental and health benefit was missing from the Nature2 web site. Red Door quickly mobilized to include eco-friendly messaging on all product pages and developed an additional eco-friendly resource page that cites reputable sources detailing the benefit of low-chlorine products, including Nature2. In addition, Red Door identified a consumer-friendly product from the line, the self-install Nature2 Express, and built a blogger outreach campaign targeting eco-conscious sites, successfully promoting the affordable, DIY aspect of the Nature2 Express while raising awareness about the product category.

So are we. There's nothing we love more than sitting down with our clients and collaborating on innovative strategies that produce the results you're looking for.

Contact us: 619.398.2670 or email us via our online contact form.

	Internet Presence Management
	Media Planning/Buying
	Search Engine Optimization
	Social Media
	Sponsored Listings
	Web Analytics

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