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Tuesday, July 15, 2008
IDC's Digital Marketplace Model and Forecast estimates total worldwide Internet advertising at $65.2 billion in 2008, climbing to $106.6 billion in 2011.
However, compared to traditional advertising, Internet advertising still trails by substantial margins. For instance, it trails direct mail by over $30B, and spending on TV and print ads is nearly twice as much as online ad spending.
The IDC report shows the following:
Keyword ads will dominate Internet advertising through 2011, getting over one-third of the annual online ad spending budget worldwide.
Display ads are next in popularity with over 20% of annual worldwide spending through 2011.
Classifieds are next, with almost 19% of all online ad spending per year.
Rich media ads will grow at a compound annual growth rate (CAGR) of over 50% during the 2007-2011 forecast period.
Additional highlights from the study:
The US will lead the world in both total advertising spend and online ad spend throughout the forecast period with expenditures of over $265 billion and $45 billion respectively in 2011.
Over $5 billion will be spent worldwide in 2008 in each of the top four categories of online ads: adult content and gambling, information, electronics, and computing. These categories will continue to lead in 2011.
Source: IDC
Posted by Paul J. Bruemmer
9:25 AM
0 comments  
Friday, July 11, 2008
My life changed today. This day, July 11th, 2008. It’s a momentous occasion, an occasion I plan to celebrate for years to come. But like any good occasion, it needs a name. I’m going to call this glorious day “iP app Day”.
You may be asking yourself, “What is iP App Day?” and, “Why, even if I did know what this mysterious day stood for, would I celebrate it?”
Well, iP App Day is short for iPhone Application Day. It’s the day that the first iPhone applications became available to us common people, and it’s a day that I believe will change the marketing forever.
Certainly there have been major advances in phone marketing technologies – but I believe none are remotely as important as this one. Now it’s easier than ever to literally be within one touch of a finger to your customers.
iPhone users can now log into the iTunes store and download custom applications for their phone from such categories as Business, Education, Lifestyle, News, Social Networking, and so on. Now, do not be confused, I am not celebrating the basic unbranded applications that are sprinkled around the application store. What I am celebrating are the fantastic branded applications that will put our client’s brands literally in the palms of the customer’s hands.
Doing a cursory search around the “store”, I see brands like EBAY, Travelocity, Twitter, FaceBook, SalesForce, Frommer’s, and the MLB – I’m sure with hundreds of brands to follow. I stopped in at the Travelocity store, where I found a handy tool to pick up. It was the Travelocity Gnome app. I said to myself, “What the heck. I’ll throw him on my phone.” After all, he was free!
Besides, he’s handy to have on my phone. I don’t travel a lot, but I could see how it would be cool to be able to check flight times on the go, book a flight, or check security wait times. I could see how many of these applications could be handy… but I don’t think that’s the whole point.
I’ve looked at my phone now a few times in the past couple hours and every time I see that welcome screen, there it is, the Travelocity app staring me in the face – and that, I think, is the point. Sure it will lead to increased bookings, etc., etc., but every time I see that app there, it’s just a little more brand enforcement. It’s benignly advertising to me… “Travelocity, Travelocity, Travelocity”. Who do you think I’m going to think of first the next time I have to book a trip?
All that aside, I can see amazing opportunities on the horizon. How long will it be before Pizza Hut offers an iPhone application to order pizza at the touch of a button (With the new GPS functionality of the phone, you likely won’t have to even type in the delivery address - the phone will send all of that information for you), or Wal-Mart has their weekly coupon book available as an application.
I could go on and on, but do I really need to provide any more reasons why we should all be celebrating “iP App Day”? Let’s break out the balloons!
Posted by Brandon
12:50 PM
0 comments
Monday, July 07, 2008
Has Mountain Dew joined the ranks of CNN's Ballot Bowl and MSNBC's Race for the White House? It’s hard not to get inundated, especially in our industry, with social media. Clients ask: how do you rate social media and viral marketing as successful? If it gets people talking about your brand, engages them in an interesting and relevant “with the times” manner, instigates action among a network of people, and in this case - got me to venture back into the land of unnaturally yellow drinks. Yes, Mountain Dew. I used to love them; I am actually not sure why I haven’t had one in years. This time, they aren’t yellow, and I was persuaded by compelling TV commercials during election coverage. You know what? I DO want to take the Road to the New Dew.
While this site seems to have been around for a while already, no matter – it’s acceptable to stay undecided up to a point. Apparently Mountain Dew had its own Primary season, with interactive games for users to create the 3 final flavors (Flavor, Color, Name, Logo, Label) which somehow all ended up with gingseng in them. Now is decision making time… I am sure we are all a little OD’ed on politics, so why not take a break and campaign for a new energy drink (we all need them and love them). And rest assured, a 3rd party isn’t going to screw things up for the rest of us.
Things I like:
Witty campaign news ticker, state-by-state results, campaign count-down clock.
You can create an video without too much effort – just pick & arrange the elements.
Things I don’t like:
You have to have the MyHtml app on facebook to post campaign posters.
All three flavors are available this summer in case you want to become familiar with the issues before committing. I guess the worst outcome would be that the winner just tastes bad, no matter how cool the campaign was. I am supporting Voltage on flavor alone until I can make it downstairs to the 7-11 (Plus, the logo looks like the Las Vegas sign).
Last but not least, please click on my campaign poster to check out the dewmocracy.com site (and help me become a Recruiter of the Week)!
Posted by pilar
10:53 PM
0 comments
Tuesday, July 01, 2008
Virtual nods to Steve Prentice from Gartner for his paper "Gestural Computing: The End of the Mouse" referenced in this month's eWeek in an article called "Whither the Mouse?" by Scott Ferguson for the inspiration for this post.
For a moment, think about the multi-touch screen from the iPhone and the wand movement of the Nintendo Wii. Then, layer on facial recognition technology, electrical activity in the brain, etc. We've had the touchpads from laptops and that funny little eraser-head thing in the middle of keyboards for a while. We've also had fun with the webcam feature that lets you put animated hats, masks, etc. on people in real-time in video. All of these things are either here or close to here in some way or another and we are on the cusp of all of it coming together whether it be in Windows 7, or otherwise.
Right now in our industry, we depend on a mouse for a lot. We, at times (and should more than we do), make accommodations for ADA compliance, but, for the most part, we rely on a user's mouse (and only one of the available buttons) to help them navigate what we produce. Our jobs are about to change; usability and creativity is about to jump to a whole new level. Are we ready to make this leap? Are we ready to accomodate for the next generation of navigation? Imagine all the new fun we can have when users are flipping away at our sites and applications as Tom Cruise did in the Minority Report. It's an interesting time to be us. Labels: ADA Compliance, creativity, eweek, gartner, gestural computing, mouse, navigation, usability, user experience
Posted by Reid
6:13 PM
1 comments
As reported on TechCrunch, Adobe now provides a way for search engines to read SWF files and index all information contained therein. Therefore, any text or link in a Flash application can now be indexed.
Evidently Adobe is releasing technology to Google and Yahoo enabling them to crawl and index SWF files, making them searchable. This will give searchers access to millions of Flash files.
As pointed out by TechCrunch, this will not take Flash sites to the top of the SERPs any time soon because in the past, Flash files were difficult to find and link to.
Source: TechCrunch
Posted by Paul J. Bruemmer
11:01 AM
0 comments
Monday, June 30, 2008
The New York Times reports that Google is using its own brand of behavioral targeting by serving ads to users based on the ads they previously viewed.
That means if you view ads for certain items, Google would put 2 and 2 together to later serve you ads for related items. A search for canoes and vacations might elicit ads for trips to Vermont.
Source: New York Times
Posted by Paul J. Bruemmer
9:49 AM
0 comments
Sunday, June 29, 2008
Have you seen the new "visual" search engines, Viewzi and SearchMe? They both give you a preview of the websites in their search results. You can see a thumbnail of the page before you click.
With Viewzi, you type in your query and then pick among many different formats: video x3 view, 3D photo cloud view, basic photo view, simple text, web screenshot, etc. Then you see the thumbnail in that format before downloading the page.
With SearchMe, you type your query and then select categories below (advertising & marketing, search engines, computer networking, business news, radio or search all). Then you see some nice size thumbnails you can click on to download the page.
This makes Web Site and page design more important than ever. While Google isn't doing this yet, Ask provides page previews.
Imagine how such a feature might affect search marketing as the trend toward social and visual interaction takes hold on the web. The impression your page preview makes before eliciting a click will be crucial as web design and content drive traffic.
Posted by Paul J. Bruemmer
9:16 AM
0 comments
Thursday, June 19, 2008
Nielsen Mobile reports that Google and Yahoo lead Microsoft in mobile search. Google and Yahoo together account for 79% of the mobile Internet search market, which breaks down:
· Google 61%
· Yahoo 18%
· MSN 5%
Nielsen reports mobile search usage frequency as follows per person:
· Google 9 searches per month
· Yahoo 6.7 searches per month
The top 3 mobile search categories for Q1 2008 were reported as Information, Local Listings and Websites/Navigation.
Source: Nielsen Mobile
Posted by Paul J. Bruemmer
12:00 PM
0 comments
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