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Total Search Marketing, Part 2

Search Engine Land
Paul J. Bruemmer

In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company wasn't exploiting search marketing as effectively as it could be. Full Story >>

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