Most Recent | 2008 | 2007 | 2006 | 2005 | 2004 | 2003
Achieve viral results without leaving your site
Facebook and Twitter can be powerful tools, but neither has as much juice as your website. Find out how to make your No. 1 digital asset the centerpiece of your social media strategy.
iMedia Connection
Reid Carr
Marketers have spent the last year or so carefully teetering on whether or not to wholeheartedly embrace a social media strategy. On one hand, the allure of crafting a "CEO Blog" brings with it an interesting set of challenges, and on the other hand, maintaining a MySpace page may seem like a fruitless drain on resources. Getting started doesn't have to be an either/or scenario. Instead, there's an easier, more controlled first step: Start with your own site.
Full Story >>
